Did you know that Google handles 8.5 billion searches per day, which translates to about 99,000 searches per second globally? For Search Engine Optimization practitioners, Google’s evolution isn’t simply fascinating, it’s essential knowledge. Its continuous technological advancements have repeatedly redefined digital marketing fundamentals, compelling businesses, and marketing professionals to adapt and thrive in a search-centric

Staying updated with the latest SEO trends is crucial for maintaining and improving your website’s visibility. Here are the top 10 SEO topics currently trending, each attracting significant attention and impressions: Artificial Intelligence (AI) and Machine Learning in SEO: The integration of AI and machine learning is revolutionizing SEO strategies, enabling more efficient data analysis and content

Localisation in SEO is crucial for businesses aiming to target specific geographical markets effectively. Here’s why localisation matters in SEO: Localised SEO strategies focus on optimizing content for a specific location, ensuring that your business appears in local search results when users search for services or products in your area. This is especially important for

It is important to keep pace with the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, every little thing can impact your organic rankings. These are some world-class SEO events in 2025 for you to stay in touch with the latest trends.

Backlinks are a cornerstone of SEO strategy. They act as a bridge between your site and search engines, improving visibility, authority, and user engagement. They are also known as inbound, incoming, or external links. Over 46% of SEO pros spend $5,000-$10,000 monthly on link building, a recent study found. However, according to Ahrefs, a whopping

Chrome Web Store is Google’s online store for its Chrome web browser. As of 2024, Chrome Web Store hosts about 138,000 extensions and 33,000 themes. Enhancing your SEO efforts can be streamlined with the right Chrome extensions. At Cyber Gear, we use most of these extensions as highly useful tools for achieving high organic rankings. Ubersuggest

It is that time of year when sector experts forecast what work, finance, tech, retail, fashion, and energy will be like in 2025. At Cyber Gear, based on our 28 years of experience in the digital business, we like to help organisations stay ahead of the curve in terms of new ways of doing online