Month: November 2020

adidas Inks MOU With SAFEIS To Foster Fitness Among Gamers

adidas Emerging Markets, a division of adidas for the GCC region (adidas GCC) has signed a Memorandum of Understanding (MOU) with the Saudi Arabian Federation for Electronic and Intellectual Sports (SAFEIS), the organization announced today. adidas is the first sports brand to execute an MOU with SAFEIS, which serves as the regulating body in charge

Gulf Print & Pack Hosts First Virtual Industry Round Table

Tarsus Group, the organizer of Gulf Print & Pack 2021, recently hosted the first in a series of virtual round table discussions with top representatives from the label and package printing industry in the Middle East. Aimed at keeping the region’s industry connected in the months leading up to the show, the first session, “Label and

Jaguar Land Rover’s Pivi Pro Infotainment System Recognised By Autobest Awards

Jaguar Land Rover’s new Pivi Pro touchscreen infotainment has been recognised by the prestigious motoring jury AUTOBEST, receiving the SMARTBEST 2020 award dedicated to the best connected technologies in the industry. Jaguar Land Rover’s new Pivi Pro touchscreen infotainment has an industry-leading design and shares electronic hardware with the latest smartphones. The fast-responding and intuitive

How AI Can Improve Customer Experience

Artificial Intelligence is described as a task performed by software, application, program, or by a machine in the same way as a human being would accomplish the task. It is the development of machines and computers to perform tasks that require human intelligence. These tasks can involve planning, decision making, execution. AI has had a

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