Webinars are a great way to engage the viewers while still capturing data flexibly and cost-effectively. They give you the chance to cultivate working leads, engage with a wider audience, and raise brand awareness. Last year, 57 percent of advertisers used webinars, according to the Content Marketing Institute, and the multimedia tool’s growth has continued
Under the patronage of DP World’s subsidiary P&O Marinas and initiated and co-organised by Fabulous Yachts, the next edition of The International Superyacht Summit is scheduled to be held on December 8 and 9, 2021 onboard the iconic Queen Elizabeth 2 (QE2). This year’s edition will unite key players from thesuperyacht industry, including top-tier superyacht
Following last month’s launch of Taa Marbouta — a unique women-to-women mentorship programme — PRCA MENA and Global Women in PR MENA have called upon men in the PR and communications industry to adopt the Taa Marbouta mandate. The four-point mandate outlines a commitment from men to play their part in realising the aims of
These are the elements of a well-written press release. Professionals and business owners should be able to write to build one. Surprisingly, a large number of them do not. By their very nature, they’re formulaic, just like poems, tweets, columns, and other forms of written correspondence. All have limitations. To make an omelet, chefs use
Consumers today want something more than a good or service; they want to communicate with an organization’s corporate voice, message, and aesthetic. Creating campaigns, on the other hand, is a journey rather than a single mission. Company owners must recognize the best ways and strategies to promote their brand name, as well as how to
For the second half of Ramadan, and as Eid Al Fitr approaches, OSN has unveiled an exciting line-up for the month of May with the return of a few favourite shows and the debut of new movies and series on its channels including OSN Movies First, OSN Series First, OSN Movies Disney and more. Content
When it comes to using hashtags to promote your brand through social media, they’re essential. The hashtag, formerly known as the pound sign, is a thing to achieve your posts more searchable, at least when used correctly. Hashtags were already popular on Twitter, but they’ve since spread to Facebook, Instagram, Linked In, Google+, and Pinterest,
