Last year in September, history was made as a peace deal was brokered involving the UAE and Israel. Known as The Abraham Accords, the new treaty represents a significant geopolitical statement, which economic experts predict could result in USD 4 billion of worth of additional trade. The new relationship includesa USD 3 billion investment fund
At the point when customers are cheerful, they aren’t modest about telling the world. In ongoing overviews, a fourth of customers said that they would educate more than 10 individuals concerning a positive cooperation they’d had with a brand. Further, 30% of customers would post about their positive encounters via online media. (1) Given their
Lumen At Work, an award-winning lighting solutions expert, reports exceptional results during the pandemic. Applying business agility to the challenges posed by covid-19, Lumen At Work has recorded a 25% increase in turnover. It sharpened its marketing strategy with a new website and catalogue during the lockdown, and pivoted its offering to meet the new
Gulf Marketing Group (GMG), one of the Middle East’s leading family-owned holding companies, is increasing its investments in Saudi Arabia and has announced the opening of a new mega-warehouse facility in Riyadh to serve its expanding customer base. The new warehouse will initially support the company’s growing GMG Sports division which today caters to the
UAE based multi-business conglomerate Ghassan Aboud Group joins forces with OK TRUCKS and announces adding the OK TRUCKS pre-owned to their current IVECO new trucks portfolio. For Ghassan Aboud Cars (GAC) being named distributors in the UAE is of strategic importance, as it allows GAC to represent one of the market leaders in manufacturing and
As a long supporter of creative talent and artistic expression, Pepsi® is proud to collaborate with the Arab world’s renowned singer, Hussain Al Jassmi. The partnership will see the launch of a new song called ‘Hay Hal Sot’ composed by the talented singer himself and written by Saudi Arabia’s leading poet and literary icon, Prince Badr
Treating loved ones to a candlelit dinner, mouth-watering chocolates and red roses are just a few ways to say I love you this Valentine’s Day. However, nothing quite beats celebrating the most romantic day of the year like snuggling up with a blanket in the comfort of your own home and binge-watching romantic movies. AndOSN
