Meeting Sara on Zoom was a remarkable experience. She is so sharp and laser-focused. An entrepreneur who rolls up her sleeves and enjoys every bit of the challenges that come her way. Sara grew up in Sweden and continued her studies abroad. You can see that she has imbibed the best genes from her European mom and
Workspace, the dedicated commercial interiors event taking place as part of INDEX, announces today the first edition of Work Design Summit. As most companies return to their office environments throughout 2021, the summit will feature three days of real-world case-studies and research-based insights and discussions fromMay 31 to June 2 at the Dubai World Trade Centre.
Webinars are a great way to engage the viewers while still capturing data flexibly and cost-effectively. They give you the chance to cultivate working leads, engage with a wider audience, and raise brand awareness. Last year, 57 percent of advertisers used webinars, according to the Content Marketing Institute, and the multimedia tool’s growth has continued
Under the patronage of DP World’s subsidiary P&O Marinas and initiated and co-organised by Fabulous Yachts, the next edition of The International Superyacht Summit is scheduled to be held on December 8 and 9, 2021 onboard the iconic Queen Elizabeth 2 (QE2). This year’s edition will unite key players from thesuperyacht industry, including top-tier superyacht
Following last month’s launch of Taa Marbouta — a unique women-to-women mentorship programme — PRCA MENA and Global Women in PR MENA have called upon men in the PR and communications industry to adopt the Taa Marbouta mandate. The four-point mandate outlines a commitment from men to play their part in realising the aims of
These are the elements of a well-written press release. Professionals and business owners should be able to write to build one. Surprisingly, a large number of them do not. By their very nature, they’re formulaic, just like poems, tweets, columns, and other forms of written correspondence. All have limitations. To make an omelet, chefs use
Consumers today want something more than a good or service; they want to communicate with an organization’s corporate voice, message, and aesthetic. Creating campaigns, on the other hand, is a journey rather than a single mission. Company owners must recognize the best ways and strategies to promote their brand name, as well as how to
