There seem to be a multitude of reasons why a business might need to completely redesign its products, facilities, or marketing strategy in today’s dynamic and gradually evolving industry structure. This is known as business transformation, and it frequently entails significant corporate reorganization and also structural alterations to the economic parts of the firm and
Each year, I am proud to join the global business, development and NGO communities in celebrating International Women’s Day, and IWD for me is even more special this year because this is the year that we celebrate the 20th Anniversary of the Arab International Women’s Forum (AIWF). As President & Founder of AIWF, I am
As any marketer knows, if you want to succeed in today’s environment, you’ll need a smart digital marketing plan, and sales funnels will be an integral part of your digital strategy. As a proponent of marketing strategy, the concept of gently leading a user via several actions while providing valuable content along the way leads
On the occasion of International Women’s Day, this year held under the theme ‘Choose to Challenge’, She is Arab, the first platform dedicated to increasing the representation of Arab women in business leadership and at speaking events, held a webinar on the importance of mental health. The panel discussion featured prominent speakers from the Arab
In line with its commitment to foster a more inclusive environment across the Africa, Middle East, India, Europe, and Oceania (AMIEO) region, Nissan launches ‘SheShares,’ a series of webinars poised to shed light on the commercial value of gender diversity. The inaugural event took place on the occasion of International Women’s Day on March 8th.
Canon Middle East (CME), a provider of imaging technologies and services,has announced the winners of its first season of the AKTASHIF program during a virtual awards ceremony held recently and attended by members of Canon executive team, the judging panel, the runner ups and the grand prize winner of Aktashif. The one-of-a-kind program is aimed
Tourism Ireland’s annual GCC Sales Mission event turned virtual this year, with Virtual Ireland Meets the Middle East 2021. The aim of the event was to connect the island of Ireland’s industry experts with high-end travel agents and tour operators from across the Middle East (including UAE, Qatar, Kuwait, Saudi Arabia and Turkey), with workshops providing
