Day: January 7, 2021

Gulf Air – the national carrier of the Kingdom of Bahrain – has announced the extension of its ‘No Fees, Unlimited Changes’ campaign allowing passengers to change bookings, exchange and refund tickets until 31 March 2021. Originally launched in March 2020, the campaign was one of the first global airline responses to provide peace of

The success of an organisation depends primarily on its capacity to provide outstanding customer service (CX). As consumer experience is subjective and mainly dependent on interpretation, there is no mechanism to measure Return on Investment (ROI). We analyze how you can use customer experience metrics in this blog post to evaluate how it improves revenue