PINZA Takes Home-Grown ‘Pinzeria’ Concept To London With Deliveroo

PINZA, the modern ‘pinzeria’ that delivers the lightest, crunchiest, tastiest and healthiest hand-kneaded crust in Dubai, has announced that it is expanding into London via a strategic partnership with Deliveroo, the market’s leading food delivery company. The award-winning, home-grown concept is set to launch at two new sites in the popular Battersea and Bethnal Green areas, where it will cater to the growing demand for delicious, honest products in the foodie capital of the world.

Tamer Elkhayat, Managing Director and Co-Founder of PINZA, commented: “Since PINZA’s inception in 2015, we have grown rapidly from a Dubai-based start-up to a customer favourite and now an international concept that has received the stamp of approval from Deliveroo. This exciting journey all comes down to the quality and universal appeal of our product, which is based on a unique signature recipe that offers unparalleled crunch, flavour and wholesomeness. Our mission is to deliver the modern, health-conscious foodie’s answer to traditional pizza, and we are confident that our unique product will prove as popular in London as it has in the UAE.”

PINZA’s signature recipe and multi-step production process took over five months to develop. The special formula incorporates four types of specially selected flour and involves a30-hour fermentation process, a pre-baking stage and hand-kneading. The recipe also features significantly higher water content than traditional pizzas, with a ratio of 80% water to 20% flour. Together, these methods minimise the yeast, gluten and calorie content while upping the flavour, crunch and freshness to produce the definitive dough base. PINZA’s bases are naturally vegan and can be combined with a delicious array of toppings that are carefully sourced from across the world.

Tamer Elkhayat added: “We launched PINZA to do away with the soggy, cold pizzas of old and replace them with a product that could deliver crisp freshness and intense flavour every time. Armed with our winning formula, stringent delivery standards and honest customer service, we’re ready to make some waves in London.”

AnisHarb General Manager of Deliveroo GCC comments, “Deliveroo is all about offering more choice to customers and we’re excited to bring Dubai’s much-loved healthy pizzeria — PINZA — to London foodies.”

The ambitious growth of PINZA is underpinned by its award-winning product, which was named ‘Best Pizza in Dubai’ by Zomato based on customer preference and ‘Most Researched Pizza on Google’ at the Business ME Awards. The product is beloved for its perfect size to appetite to price ratio, which has been carefully refined according to customer feedback to ensure that all PINZA lovers are fully satisfied and receive excellent value for money. As PINZA expands, it will continue to share positive values, offer consistent quality, and provide honest, attentive customer service wherever it goes.